The Gypsy Rose Market is already creating history in the Greater Houston/Galveston area’s pop-up market scene!
In March 2017, Kristen M. Parker created The Gypsy Rose Market from just an idea. As an Artisan for her mother’s online boutique, struggling to find decent local markets and advertising agencies to sell directly to the community, she decided that it was time to do what it seemed others could not.
Kristen combined her extensive retail and professional sales experience, art and curation knowledge, small business and legal knowledge, combined with her online and technology skills, to create the next generation of pop-up markets.
In April 2017, The Gypsy Rose Market was registered to operate in Galveston County, TX with The Gypsy Rose Market assumed name, obtained a convention and trade show organizer Texas Sales and Use Tax Permit. Later in 2017, The Gypsy Rose Market was registered to operate under its assumed name in Harris County, TX and became insured.
Challenging The Status-Quo
In the first few months in business, The Gypsy Rose Market gained over 50 market members, obtained 2 marketplace venues and reached over a thousand social media followers.
By the first market held in May 2017, The Gypsy Rose Market website was fully functional with its own following and became the central hub for both merchants and customers to connect.
The Gypsy Rose Market broke the barriers between bored merchants and lost customers through increased and targeted communication, and active sales techniques – online and offline.
Merchant Sales Boom
Between May and December 2017, The Gypsy Rose Market helped merchants generate thousands of dollars in sales collectively during our market days.
In August 2017, our communities and all of us were devastated by the historical catastrophic flooding from Hurricane Harvey. By September 9th, we all pulled together enough to support each other for our market reopening. The Gypsy Rose Market was committed to helping our small business merchants recover by maintaining business and lowering merchant rates, and giving our community an outlet to help heal as recovery efforts were underway.
Just 4 months after Hurricane Harvey, approx. 90% of our community’s merchants were back in business defying the typical small business odds of recovering from catastrophic events.
The Gypsy Rose Market has increased revenue of small business venues and local municipalities. We have generated thousands of dollars of additional revenue for these venues as a result of hosting The Gypsy Rose Market since May 2017.
The Market That Gives Back
The Gypsy Rose Market has also given back to major and local charities that directly support our communities. We have collected and donated hundreds dollars of monetary and item support through the use of our change donation collection jars, becoming an item drop-off point for community donations and by donating a portion of The Gypsy Rose Market’s profits to the Make-A-Wish Foundation, children’s charity.
In The News and an Increasing Online Presence
In less than a year, The Gypsy Rose Market has rapidly increased our online presence throughout the internet and social media, gaining thousands of regular followers.
Our events have been organically picked up by major local radio stations, major local businesses, the Houston Association of REALTORS, the Houston Chronicle, the Galveston County Daily News and more.
On Saturday, November 25, 2017 during the American Express National Small Business Saturday initiative, we were visited by the Galveston County Daily News for an article about how we support small businesses and became an American Express Neighborhood Champion for 2017. Read the article here.
We feature some of the community’s best local small businesses for Small Business Saturday and throughout the year ranging from online and mobile clothing boutiques, jewelry boutiques, bath and body shops, popup makeup counters, artisan shops, artists and more!
(Photo Credit: Galveston County Daily News)
Since our first market in May 2017, The Gypsy Rose Market has been able to help our community in so many ways. Our business structure, philosophy and philanthropy has proven to be what our community desired. The Gypsy Rose Market has only begun to take steps towards our mission, but if we’re all ready making history, who knows what the future holds!